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13 Copywriting UX Magic Tricks

Copywriting ux
Copywriting ux

What is Copywriting UX?

Copywriting UX is like making words on a computer or phone screen; it is super friendly and easy to understand. Imagine you’re talking to a friend about your favorite toy – that’s how copywriting UX should feel! It’s all about using words that make people happy and want to keep reading or clicking buttons.
When we talk about copywriting UX, we’re talking about how to write in a way that helps people use websites or apps better. It’s like giving directions to your treehouse, but instead of telling someone how to climb up, you’re telling them how to find cool stuff on a website!
Furthermore, copywriting UX is important because it helps people feel comfortable when they’re looking at a screen. Just like how a cozy blanket makes you feel good, good copywriting UX makes people feel good about using a website or app.

Why is Copywriting UX Important?

Copywriting UX is super important because it helps people understand things better. Think about when your mom or dad explains how to tie your shoes – they use simple words and show you step by step. That’s what good copywriting UX does for websites and apps!
When copywriting UX is done well, it’s like having a friendly helper right there on the screen. This helper tells you exactly what to do and where to go, just like how a teacher helps you in school. It makes using websites and apps fun and easy instead of confusing or frustrating.
Moreover, good copywriting UX can make people want to come back to a website or app again and again. It’s like when you have a favorite book that you want to read over and over because the story is told in such a fun way. Websites with good copywriting UX are like that – they make you want to keep coming back!

Clear and Friendly Welcome Messages

One great example of copywriting UX is when a website says “Hi there!” or “Welcome, friend!” when you first visit. It’s like when you go to a new friend’s house, and they say, “Come on in!” with a big smile. This makes you feel happy and want to explore more.
These welcome messages are important because they set the tone for your whole visit to the website. If the first thing you see is friendly and nice, the rest of the website will be pleasant and nice, too. It’s like getting a warm hug from the computer!
Additionally, clear welcome messages can tell you what the website is all about. For instance, if you go to a website about dogs, it might say, “Welcome to the world of furry friends!” This tells you right away what you can expect to find on the website, just like how a book cover gives you a hint about the story inside.

Easy-to-Understand Button Labels

Another great example of copywriting UX is when buttons on a website have labels that are super easy to understand. Instead of saying something confusing like “Proceed to next step,” a good button might say “Let’s go!” or “Show me more!” These are words that even little kids can understand.
Good button labels are like signs on a playground. They tell you exactly what will happen when you click them, just like how a sign that says “Slide” tells you what you can do on that piece of equipment. This makes using the website feel like a fun adventure instead of a confusing puzzle.
In addition, clear button labels help people feel confident about what they’re doing on a website. When you know exactly what will happen when you click a button, you’re more likely to click it. It’s like when your parents tell you it’s okay to pet a friendly dog – you feel safe doing it because you know what to expect.

Friendly Error Messages

Sometimes, websites go wrong. But good copywriting UX can make even these moments feel okay! Instead of showing a scary message that says “Error 404,” a website with good copywriting UX might say something like, “Oops! We can’t find that page. Let’s try something else!”
These friendly error messages are like when you’re playing a game and make a mistake, but your friends say, “No worries, let’s try again!” It makes you feel better and want to keep trying instead of feeling sad or frustrated.
Furthermore, good error messages often give you a way to fix the problem. They suggest other pages you can visit or give you a search box to help you find what you’re looking for. It’s like when you can’t find your favorite toy, and your mom or dad enables you to look in different places until you find it.

Simple and Clear Instructions

Good Copywriting UX includes instructions that are super easy to follow. Imagine if you were trying to build a Lego set, but the instructions were written for grown-ups with big words. That would be really hard! Good copywriting UX is like having Lego instructions that use pictures and simple words.
These clear instructions help people do things on the website easily. They might tell you how to create an account, how to search for something, or how to buy a product. Each step is explained in a way that’s easy to understand, just like how your teacher demonstrates how to do a new math problem.
Moreover, good instructions often use examples to help you understand. They might say something like, “To search, type what you’re looking for. For example, if you want to find pictures of cats, type ‘cats’ in the search box.” This helps you know exactly what to do, just like when someone shows you how to do a cartwheel before you try it yourself.

Personalized Greetings

Copywriting UX can make a website feel extra special by using your name or remembering things about you. For example, if you’ve visited the website before, it might say, “Welcome back, [Your Name]!” This is like when your friend remembers your favorite color and gets you a birthday present in that color.
These personalized greetings make you feel important and valued. It’s like the website is your friend and remembers things about you, just like how your best friend remembers what games you like to play.
In addition, personalized copywriting UX can help make the website more useful for you. It might remember what kind of things you like to look at and show you more of those things. For example, if you tell your friend you love dinosaurs, and the next time you visit, they have all their dinosaur toys ready for you to play with!

Encouraging Progress Messages

Good copywriting UX often includes messages that cheer you on as you do things on the website. For example, if you’re filling out a form, it might say, “Great job! You’re halfway there!” after you’ve filled out some of the boxes. This is like when your parents or teachers say, “Keep going, you’re doing great!” when you’re learning something new.
These encouraging messages help you feel good about what you’re doing and make you want to keep going. It’s like having a friend cheering for you while you’re running a race—they give you the energy to keep going even when you’re tired.
Furthermore, progress messages can help you understand how much more you need to do. They might show you a progress bar or tell you how many steps are left. This is like when your teacher tells you how many more math problems you need to finish – it helps you know what to expect and how much longer you need to work.

Fun and Engaging Microcopy

Microcopy is a fancy word for little bits of text on a website, like the words next to a checkbox or the text in a search box. Good copywriting UX makes these little bits of text fun and interesting to read. Instead of saying, “Enter your email,” it might say, “Where should we send the magic?” This makes using the website feel like a fun game instead of a boring chore.
Fun microcopy can make people smile and enjoy using the website more. It’s like when your mom or dad makes funny faces while telling you to clean your room—it makes a not-so-fun task more enjoyable.
Additionally, engaging microcopy can help explain things in a fun way. For example, instead of saying, “Your password must be eight characters long,” it might say, “Pick a secret code that’s as long as a spider has legs!” This not only tells you what to do but does it in a way that’s fun and easy to remember.

Clear and Helpful Tooltips

Tooltips are little messages that pop up when you hover your mouse over something on a website. Good copywriting UX makes these tooltips really helpful and easy to understand. They’re like having a smart friend who whispers helpful hints in your ear when you need them.
These tooltips can explain what buttons do or give you more information about something on the page. For example, if you hover over a “Save” button, a tooltip might say, “Click here to keep your work safe!” This helps you understand exactly what will happen when you click the button.
Moreover, helpful tooltips can teach you how to use the website better. They might give you tips and tricks, like “Press the spacebar to pause the video!” This is like when a friend shows you a cool new way to play with a toy you already have – it makes the website even more fun and useful!

Friendly Confirmation Messages

When you do something important on a website, like buy something or send a message, good copywriting UX uses friendly messages to let you know everything worked properly. Instead of a boring “Transaction complete,” it might say, “Woohoo! Your order is on its way to you!” This is like when your teacher put a big smiley face sticker on your homework when you did a good job.
These friendly confirmation messages make you feel good about what you just did. They’re like a high-five from the computer, telling you that you did everything right. This makes you feel happy and want to use the website again.
In addition, good confirmation messages often tell you what will happen next. They might say something like, “We’ll send you an email when your order ships!” This helps you know what to expect, just like when your parents tell you what’s going to happen on a busy day.

Clear and Honest Pricing Information

When a website is selling something, good copywriting UX makes the price very clear and easy to understand. Instead of hiding extra costs or using confusing words, it tells you exactly how much things cost in a way that’s easy for everyone to understand. It’s like when you’re playing store with your friends, and you make sure everyone knows how many pretend coins each toy costs.
Clear pricing helps people feel safe and happy about buying things online. When you know exactly how much something costs, you can decide if you want to buy it without any surprises. It’s like when your parents tell you how many chores you need to do to earn enough allowance for a new toy – you know exactly what to expect.
Furthermore, honest pricing information often explains what you’re getting for your money. It might say something like, “For $10, you get the toy car and a cool sticker!” This helps you understand the value of what you’re buying, just like when your teacher explains why it’s good to learn something new.

Empathetic Form Labels

Forms are those places on websites where you have to fill in information, like your name or address. Good copywriting UX makes these forms feel friendly and easy to use. Instead of just saying “Name,” a form might say, “What should we call you?” This feels more like a conversation with a friend than a boring task.
Empathetic form labels help people feel comfortable sharing information. They’re like when a new friend asks you questions to get to know you better – it feels nice and makes you want to share. This can make people more likely to fill out forms completely and accurately.
Moreover, friendly form labels can help explain why information is needed. For example, instead of just asking for a phone number, it might say, “Your phone number (so we can text you when your order is ready).” This helps people understand why they’re being asked for information, just like when your parents explain why you need to wear a coat when it’s cold outside.

Engaging Thank You Pages

Good copywriting UX includes a fun and friendly thank you page after someone makes an important purchase or signs up for a newsletter on a website. Instead of a boring “Thank you for your purchase,” it might say, “You’re awesome! Thanks for joining our dinosaur-loving club!” This is like getting a big round of applause after you finish a performance in a school play.
These engaging thank-you pages make people feel good about what they just did. They’re like a pat on the back from the website, saying “You did a great thing!” This good feeling can make people want to come back to the website again and again.
Additionally, good thank you pages often give people something extra, like a fun fact or a special offer. They might say, “Did you know that T-Rex had teeth as big as bananas? Here’s a coupon for 10% off your next dinosaur book!” This is like when you get a lollipop after a doctor’s visit – it’s a nice surprise that makes the whole experience better.

Friendly 404 Pages 

Sometimes, when you try to go to a page on a website that doesn’t exist, you see a 404 page. Good copywriting UX makes these pages fun and helpful instead of boring or frustrating. For example, instead of saying “404 Error: Page Not Found,” it might say, “Oops! Looks like this page went on vacation. Let’s find you somewhere else to explore!” This turns a potential problem into a fun adventure.
Friendly 404 pages help people feel better when they can’t find what they’re looking for. It’s like when you can’t find your favorite toy, but your big sister helps you look for it and makes it into a fun game. This can turn a disappointing moment into a positive experience.
Furthermore, good 404 pages usually give people ways to find what they’re looking for. They might have links to popular pages or a search box. This is like when you can’t find the puzzle piece you need, but your friend helps you look in different places until you find it. It keeps people on the website and helps them find something interesting, even if it is different from what they were originally looking for.

In conclusion: 

Copywriting UX is all about making words on websites and apps feel friendly, helpful, and easy to understand. It’s like having a kind and smart friend who’s always there to help you use the computer or phone. Good copywriting UX can make using websites and apps feel like a fun adventure instead of a confusing chore. By using clear and friendly language, websites can make people feel happy, comfortable, and excited to explore more. Remember, just like how a smile can brighten someone’s day, good copywriting UX can make the digital world a brighter and more enjoyable place for everyone!

What do you think?

Written by Susie Wade

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